Lumière d’Orient is Signature Scent of Beautyworld Middle East 2025

With its fragrance Lumière d’Orient, EMSA Esencias Moles has emerged as the grand winner of the Signature Scent of Beautyworld Middle East 2025. The company was selected alongside 16 other international fragrance houses for this creative challenge, designed to capture the essence of the fair and test each brand’s ability to express its spirit through perfumery.

During the fair, all attendees had the opportunity to smell and vote on the different entries through a blind test, choosing the creation they felt best represented the essence of Beautyworld Middle East 2025.

Lumière d’Orient offers an immersive sensory experience, with top notes of pink pepper, bergamot, and saffron that evoke the luxury and freshness of the desert. At its heart, Damask rose, Jasmine sambac, and oud convey the sensuality and mystery of the Middle East, while the warm base of amber, sandalwood, and musk leaves a refined and enveloping trail. EMSA’s creation stood out for its innovative character and contemporary interpretation of luxury.