MULTIVAC Group combines expertise under one umbrella brand

Since March 2023, packaging and processing solutions provider MULTIVAC has combined all aspects of the company's expertise under one new brand identity, making its impact even more striking and memorable. The redesign is represented by the gradual introduction of the newly conceived MULTIVAC homepage, which is fashioned in the new corporate design. The new visual appearance of the Group will be seen in other media in the coming months, for example, the company's presence at the interpack 2023 trade fair.

The impetus for developing the new corporate design was the growth of the Group and its aim of incorporating MULTIVAC, FRITSCH, and TVI under the umbrella brand of the MULTIVAC Group. The wide range of technical expertise and the exchange of knowledge within the Group's global teams of specialists guarantee its customers a high level of expertise in consultancy and project management. MULTIVAC is positioning this unique selling point more prominently in the foreground - with one common presence under one umbrella brand.

The redesign can be seen most clearly in discontinuing the current logos for MULTIVAC, FRITSCH, and TVI. They are being replaced with an "M" character in their own colour code, and they will always appear in conjunction with well-known company names in the market. A uniform overall image with high brand recognition also helps the Group to represent internationally the contribution made by the individual companies within the MULTIVAC Group.

The declared aim of MULTIVAC is to make its customers' products even more successful, which means more outstanding solutions from one source, more tailor-made advice, products and services, more sustainable, automated, and digital solutions, and more output, productivity, and efficiency. The new website www.multivac.com, which has been live since March, is the first media outlet of the MULTIVAC Group in the new corporate design. It is available initially in German, English, Spanish, and Portuguese and will be rolled out in 28 languages and more than 80 countries where MULTIVAC is active.

“Our homepage in the fresh corporate design has been completely redesigned to maximise the user experience,” said Klaus Müller, Senior Director of Marketing Communications. “The customer is at the centre of the new website. The entry point provides pages on the different sectors where our solutions for individual industries and applications are featured. Despite our wide range of solutions, the website is characterised by its lean and focused user guidance so that visitors can quickly find what they want and how to make contact.”

The MULTIVAC Group has made a significant move towards becoming a recognized group of companies, presenting itself jointly as one technology leader in areas such as automation, digitalisation, and sustainability. This new brand identity, combined with its wide range of expertise and solutions, makes it a strong and reliable partner for its customers worldwide.