Macada - Paper box with Braille letters

Starprint Public Company Limited is a Thai printing and packaging business established in 1986. In 2024, the company received the Platinum Award at the 35^th Dow Packaging Innovation Awards for Macada – Paper Box for Macadamia, an eco-friendly packaging solution celebrated for its sustainability, technological advancement, and enhanced user experience.

Macada’s paper box for macadamia nuts is designed with inclusivity in mind, applying universal design principles. Braille letters have been added to the points of opening to facilitate access for the visually impaired. The use of a zipper perforation allows the box to be easily opened, allowing elderly consumers to open the box independently. For this audience, careful consideration was made in color selection and application across the packaging to provide greater legibility.

Convenience is another key feature of this on-the-go packaging – its front panel can be extended, transforming the packaging box into a container that consumers can dispose of macadamia shells in. Meanwhile, product quality is preserved by vacuum sealing the macadamia nuts. The transparent window cut into the carton also facilitates product visibility. Made of kraft paper, the box is also 100% recyclable and naturally biodegradable. Soy ink, which is made from natural raw materials and is food-safe, is used for printing.