NEWEN AI’s platform tracks emerging K-beauty trends

NEWEN AI, a leader in AI-driven big data analytics, leverages its Quetta K-Beauty Insight platform to help businesses and distributors in the K-Beauty market identify emerging trends and establish data-driven growth strategies.

With K-POP and K-dramas propelling the Korean Wave across the globe, K-Beauty is emerging as one of its fastest-growing segments. According to NEWEN AI, online mentions of “K-Beauty” have risen sharply alongside K-POP IPs like KPop Demon Hunters, highlighting the industry’s expanding influence within Hallyu culture.

Quetta K-Beauty Insight is drawing attention as an AI analytics tool that tracks Korean consumer responses and market trends in real-time. The platform employs AI-based trend forecasting models to provide a data-driven product lifecycle management system—from initial development through post-launch management. This helps companies accelerate product development cycles while enhancing customer satisfaction and market responsiveness.

The platform's early trend detection capabilities allow users to identify market shifts and stay ahead of the competition, generating differentiated insights for product planning, brand positioning, and marketing strategy development. Global distributors and international cosmetics manufacturers leverage the platform to track K-Beauty trends in real-time and efficiently discover promising brands and products.

Based on its proprietary "Quetta LLMs"—a foundation model architecture specialized in analyzing colloquial and unstructured big data—the company has been providing data analytics solutions powered by deep learning and generative AI for more than 20 years. Recognized for its technological expertise and growth potential, the company was listed on the nation’s tech-heavy KOSDAQ market in July, reinforcing its position as a credible and competitive player in AI analytics.