Natural active ingredient closes gap between deodorant and sweat control solutions

Lucas Meyer Cosmetics by Clariant has announced the global launch of KanuFresh (INCI: Glycerin (and) Water (and) Kunzea Ericoides Leaf Extract), an innovative breakthrough that closes the longstanding gap between conventional deodorants and sweat control solutions. Responsibly sourced from Australian kanuka leaves, this ingredient helps minimize visible signs of perspiration and odor, rather than simply masking them.

Unlike conventional approaches, KanuFresh works through a unique multi-action mechanism that helps keep skin visibly dry, fresh and comfortable, while supporting a balanced skin environment. This enables whole-body freshness, including in sensitive areas, without compromising skin comfort.

KanuFresh is supported by a robust package of in vitro and in vivo studies, alongside clinical validation in real-world conditions. In vitro studies showed KanuFresh can address both sweat and odor formation without disrupting the skin's natural microbial balance. Clinical studies further confirmed up to a 54% reduction in visible signs of perspiration, a 44% reduction in odor intensity, and a 35% reduction in irritation. Benefits were maintained for up to 24 hours and validated under stress and physical activity conditions on hands and underarms in male and female volunteers across a broad range of skin phototypes (I–VI), demonstrating inclusive, real-world performance and broad consumer relevance.

For brands seeking responsibly sourced ingredients, KanuFresh is readily biodegradable and produced using 100% renewable energy. It is made with responsibly sourced raw materials, including RSPO Mass Balance-certified glycerin. KanuFresh is also COSMOS-compliant, vegan, halal, and compliant with major international cosmetic requirements, including Chinese regulations and NMPA standards, offering formulators a versatile global solution.

KanuFresh^™ IS A TRADEMARK OF CLARIANT.