Novelis lighter, greener, simpler aluminum drives new auto design

Novelis Inc. is a leading sustainable aluminum solutions provider and world leader in aluminum rolling and recycling.

Thought leadership:
"Lighter, Greener, Simpler – Aluminum Drives New Automotive Design Dynamic"
by Jamie Zinser, Vice President, Global Automotive, Xavier Varone, Global Technical Director and Don Whitacre, Director, Automotive Technical Development, Novelis Inc.

Automotive OEMs and the global network of essential materials and service providers that support the rapidly evolving auto industry have made great strides over the past decades in dramatically reducing the carbon footprint of their collective operations while also delivering tremendous performance benefits to those who purchase and use their products.

But we can all do better. We can all do more.

Making vehicles lighter, greener, and simpler to manufacture is critical to improving the features, functionality, and sustainability of the auto industry's internal combustion engine (ICE) models while also driving the growth of the increasingly robust market for battery electric vehicles (BEVs).

Aluminum is key to the success of this important mission.

Aluminum is the fastest-growing automotive material, according to the latest Ducker Carlisle 2023 North American Light Vehicle Aluminum Content and Outlook report. Pound for pound, kilo for kilo, no other material can match aluminum when it comes to delivering the strength, durability and low-carbon footprint demanded by today's increasingly innovative vehicle designs while also significantly reducing weight.

This makes transitioning to aluminum the most effective way to help both ICE vehicles and BEVs reach fuel/energy efficiency targets while helping drive down carbon emissions.

Novelis is Leading the Way

For more than 40 years, Novelis has been a leading global supplier of aluminum sheet to the auto industry, with automotive operations on all three of the auto-producing continents – Asia, Europe, and North America. Our automotive product portfolio includes high-performing alloys that are featured in more than 315 models on the road today, including the iconic Ford F-150 series, Jeep Wrangler, and Land Rover Defender. This deep experience gives us a unique perspective and a proven ability to heavily influence the performance, efficiency and sustainability of the automotive industry itself and the vehicles we help produce.