Oterra acquires Diana Foods natural colouring business

Oterra™, a leading supplier of natural colors with the widest portfolio in the industry is pleased to announce the acquisition of Diana Food's natural food colouring business was completed on the 29 December 2021.

Oterra first announced its intent to acquire this segment of Diana Food back in September.

Odd Erik Hansen, CEO of Oterra said Diana Food's is the king of red beet.

Oterra will now begin the work of fully integrating Diana Food's natural food coloring business into its portfolio as soon as possible. The acquisition, the second in six months since Oterra became a standalone company, further boosts its global footprint, with the addition of two Diana sites -- Cossé in France and Holbeach in the UK - bringing the company’s production site tally to 10.

The acquisition gives Oterra a stepping stone into the lucrative organic colours markets, and will allow the company to offer its customers and market partners a line of USDA and EU organic certified colours that bring vibrant and stable colour to various applications. It will also strengthen the company's backwards integration of red beet.

Odd Erik Hansen, CEO of Oterra, is excited to welcome Diana Food's natural food colouring employees, customers, and market partners.

“Diana Food's is the king of red beet, having grown them for natural colouring for more than 30 years. Their innovation and expertise will be strong additions to our portfolio. I look forward to not only offering Oterra's customers a wider portfolio, but also having the opportunity to open the industry's most comprehensive portfolio up to existing Diana customers” said Hansen.