ProPak Philippines underscores sustainability, consumer-centric packaging and processing

The 6th edition of ProPak Philippines, the country’s leading international trade event for the processing and packaging industries, will take place on 4–6 February 2026 at the World Trade Center Metro Manila in Pasay City.

The year’s theme, Consumer‑Conscious Innovation: Driving Global Competitiveness and Sustainability, stresses how consumer needs, preferences, and values impact the direction of innovation in the country, from product design to everyday consumption.

During a press conference on January 13, Annabel V. Briones, Director of the Department of Science and Technology's Industrial Technology Development Institute expounded on this theme, saying that consumer expectations for product quality, safety, and environmental impact shape the processing and packaging industry. She said the DOST supports this through research and development, focusing on maintaining product quality, safety, and sustainable packaging solutions.

Ms. Rungphech Chitanuwat, Country General Manager of Informa Markets Philippines, the organizer of ProPak Philippines: “Consumer-conscious innovation is not just a theme, but it is a call to action for businesses to align with the evolving demands of sustainability and global competitiveness. ProPak Philippines is in the frontline to do this transformation, and equip industries with the tools, insights, and partnerships needed to create solutions that are both environmentally responsible and market-driven.”

At the media briefing on January 13, 2026, from left: Assistant Secretary Leonila T. Baluyut, DBA, Department of Trade and Industry; Director Annabelle V. Briones Director Department of Science and Technology - Industrial Technology Development Institute; Ms. Rungphech “Rose” Chitanuwat, Country General Manager, Informa Markets in the Philippines; and Dr. Joseph Ross S. Jocson MNSA President Asian Packaging Federation

The processing and packaging industry in the Philippines

The processing and packaging industry in the Philippines has experienced significant growth in recent years, driven by the country’s expanding food and beverage, pharmaceutical, and personal care sectors. According to a report by the Philippine Statistics Authority, the manufacturing sector grew by 7.3% in 2025, with food and beverage processing accounting for a substantial share. This growth underscores the increasing demand for advanced packaging and processing solutions that cater to both local and international markets.

With this growth comes the challenge of meeting evolving consumer expectations. Studies reveal that Filipino consumers are becoming more conscious of the environmental impact of the products they use. A 2025 survey by NielsenIQ found that 78% of Filipino consumers prefer brands that prioritize sustainable packaging, while 65% are willing to pay a premium for eco-friendly products. This shift in consumer behavior highlights the urgent need for businesses to adopt innovative and sustainable practices to remain competitive.

Market trends: Sustainability and consumer awareness

Sustainability is setting the direction of industries, with more companies focusing on waste reduction, using recyclable materials, and adopting energy-efficient production processes. In the Philippines, the rise of e-commerce and the increasing demand for convenience have further strengthened the need for sustainable packaging solutions that balance functionality with environmental responsibility.

Local consumers are not only looking for products that are eco-friendly but are also scrutinizing the entire supply chain from sourcing raw materials to disposal. This increasing awareness is already pushing businesses to innovate and align their practices with sustainability standards, creating opportunities for growth and differentiation in the market.

The event is supported by esteemed organizations such as the Department of Trade and Industry (DTI), the Department of Science and Technology - Industrial Technology Development Institute (DOST-ITDI), the Philippine Economic Zone Authority (PEZA), Design Center of the Philippines, and other industry leaders. Their involvement underscores the importance of ProPak Philippines in advancing the country’s industrial capabilities and global competitiveness.

Content-driven activities to empower the industry

ProPak Philippines 2026 not only offers a wide array of manufacturers and suppliers, but it also shows a rich lineup of activities designed to empower businesses and professionals with the knowledge and tools they need to succeed. Some of the event activities include:

• - Australasian Institute of Packaging Training Course: A paid training course hosted by the Australasian Institute of Packaging, on accessible and inclusive packaging, and sustainable packaging practices.

• - Australasian Institute of Packaging Packaging Forum: A platform for industry experts to

discuss trends, challenges, and opportunities in sustainable packaging and also led by the

Australasian Institute of Packaging

• - DrinkTech: DrinkTech will offer insightful discussions on the latest advancements in beverage technology, covering the entire value chain from production and processing to packaging. 

• - Green Impact Stories: Collection of successful sustainable packaging stories from key

sustainability champions

• - Halal Conference: This will delve into the growing importance of halal-certified products in the global market, with a focus on processing and packaging standards that meet halal requirements and discuss growing challenges and opportunities in the halal market.

• - Packaging Clinic: A hands-on consultation where participants can receive expert advice on improving their packaging solutions.

• - Philippine Economic Zone Authority Conference: This will focus on exploring investment opportunities in the Philippines, particularly within the processing and packaging industries. This session aims to highlight the country’s potential as a hub for innovation and manufacturing, attracting both local and international investors.

• - Technical Seminars: Sessions covering the latest advancements in processing and packaging technologies.

These activities, combined with the event’s extensive exhibition, make ProPak Philippines a must-attend for anyone looking to stay ahead in the competitive and rapidly evolving processing and packaging industries.

Driving the future of sustainability and competitiveness

By focusing on consumer-conscious innovation, ProPak Philippines empowers businesses to embrace sustainability, enhance their global competitiveness, and meet the demands of an increasingly aware and discerning market.

ProPak Philippines 2026 is expected to welcome over 250 exhibitors and 10,000 trade visitors.  Admission is free to offer the market with an unparalleled opportunity to connect with industry leaders and innovators. Join the ProPak Philippines community to drive the future of the processing and packaging industries.