RIMAN to set foot in Japan’s cosmetics market

The Korean beauty and wellness brand, RIMAN, has announced it will launch in Japan, one of the world's most sophisticated and influential beauty markets.

The premium global brand began its expansion in 2022 with its entry into the United States and Canada, establishing a strong foundation in North America. Since then, the company has continued to grow across influential markets including Taiwan region, Hong Kong SAR, Malaysia, Singapore, the Philippines, and Mexico, positioning itself as a rising leader in global beauty and wellness.

In 2025, RIMAN further solidified its international presence through two milestone events: the 'RIMAN UK Grand Opening' in London, marking its European debut, and the 2025 RIMAN Convention Macau, which gathered thousands of Asia-Pacific leaders. Both events showcased RIMAN's business philosophy, operational excellence, and expanding global network, reinforcing strong partnerships across regions.

ICD is the signature brand of K-beauty RIMAN

RIMAN's global expansion is anchored by its proprietary ingredient innovation. Giant BYoungPool, the company's exclusive Centella Asiatica variety, was granted 20-year Plant Variety Protection (PVP) by the U.S. Department of Agriculture (USDA) in 2025. Developed through years of research and cultivated at the world's first Smart Farm for Centella on Jeju Island, the variety features larger leaves and higher concentrations of active compounds—delivering enhanced efficacy for advanced skincare formulations.

Giant BYoungPool is the signature ingredient of ICD, RIMAN's flagship skincare brand, which has rapidly expanded across North America and Europe with clinically validated formulas, innovative textures, and science-backed beauty. The brand also holds multiple global certifications, including ISO compliance and Halal certification for Lava BYoungPool Water, demonstrating RIMAN's commitment to diverse consumer standards.

"Our growth is rooted in authenticity and the belief that meaningful innovation begins with trusted ingredients," said Youngsu Hwang, Global Chief Sales Officer at RIMAN. "As we prepare to enter the Japanese market, we look forward to introducing RIMAN's next-generation ingredient technology and delivering a difference people love."

With its upcoming launch in Japan, RIMAN aims to bring its Jeju heritage ingredients, Smart Farm–based production system, and proven global skincare expertise to a new audience—continuing its mission to redefine K-Beauty on the world stage.