Roquette Beauté launches sensory powder at in-cosmetics® Global 2025

On the occasion of in-cosmetics® Global, taking place in Amsterdam, The Netherlands, from April 8 to 10, 2025, Roquette Beauté is proud to introduce its latest ingredient, Beauté by Roquette® ST 305, INCI Amylopectin, to the cosmetics market. This breakthrough ingredient meets the evolving market and consumer demand for high-performance and sustainable cosmetics products, offering an exceptional alternative to mineral and synthetic powders, bringing unique sensory benefits and compaction properties across various cosmetic applications, including makeup, skin care, toiletries, hair care, and fragrances.

Beauté by Roquette® ST 305 is also shortlisted for the In-Cosmetics® global 2025 Innovation Zone Best Ingredient Award – Functional Category.

Delivering advanced performance with a patent-pending porous structure

Beauté by Roquette® ST 305 amylopectin is sustainably sourced from non-GMO waxy corn starch, making it an environmentally friendly choice for cosmetic formulations. It is readily biodegradable and non-ecotoxic, has a white color, is talc-free and free from nanoparticles.

What makes Beauté by Roquette® ST 305 unique is its advanced patent-pending porous structure, obtained through enzymatic hydrolysis, that brings exceptional compaction properties compared to other natural powders on the market.

The unique sensory and compaction properties of Beauté by Roquette® ST 305, as well as its affinity with various oils and water, provide cosmetic formulators with the flexibility to create innovative and high-performance products in a wide range of cosmetic applications, including makeup, skin care, toiletries, hair care, and fragrances whether in loose or compacted forms.

Maintaining superior color integrity

Beauté by Roquette® ST 305 excels in maintaining color integrity. In tests*, this ingredient demonstrated superior color retention, outperforming native corn starch and equaling the performance of talc and porous silica beads. This benefit eliminates the need for additional pigments, making it a cost-effective and attractive solution for color cosmetic products. Additionally, Beauté by Roquette® ST 305* is brighter than talc, silica, and porous silica, while being less yellow than other natural sensory powders derived from native corn starch.

Providing an unparalleled matte finish and superior shine control

In addition, Beauté by Roquette® ST 305 offers superior mattifying power, making it ideal for matt-finish color cosmetics, like lipsticks. Tests** have shown that this sensory powder significantly reduces shine, delivering a flawless matte finish in makeup products. In foundation formulations,  Beauté by Roquette® ST 305 achieved a 96% reduction in shine compared to placebo.***

Its sebum absorption capabilities*** also outperformed native corn starch and silica beads and were comparable to polymethyl methacrylate (PMMA). These attributes make Beauté by Roquette® ST 305 ideal for controlling sebum, ensuring a long-lasting matte appearance.

Furthermore, at a concentration of 65% in a loose powder formulation, Beauté by Roquette® ST 305 proved to smooth crow’s feet, blur the eye contour, and improve skin texture, providing a flawless and youthful appearance. “We are very proud of the addition of Beauté by Roquette® ST 305 to our product range,” says Bénédicte Courel, General Manager of Roquette Beauté.

“We believe, it is a real game-changer and responds to the growing need for cleaner label ingredients in the cosmetics market. The unique sensory and compaction properties of Beauté by Roquette® ST 305, as well as its affinity with various oils and water, provide cosmetic formulators with the flexibility to create high-performance products across a variety of cosmetic applications.”

The Roquette Beauté team has designed exclusive formulations showcasing Beauté by Roquette® ST 305 amylopectin for visitors to touch and feel firsthand its unique sensory and compaction properties in a variety of cosmetic products at Roquette’s booth 5D130 during in-cosmetics Global in Amsterdam from April 8-10, 2025.

*The impact of sensory powders on the color and brightness of a formula was measured by a BYK spectrophotometer. L represents brightness of the color ranging from 0 to 100.

**The measurement of hanging test was conducted following the Byko-Charts protocol.

***For the study of sebum absorption, sebum was modeled by caprylic/capric triglyceride oil. This oil was chosen because it approximates the natural oils produced by the skin, allowing for a realistic evaluation of the powder's performance in controlling shine and maintaining a matte finish.