SGS boosts support for supplement brands facing Amazon’s stricter seller requirements

With Amazon’s dietary supplement verification requirements continuing to impact sellers across the US and Canada, SGS is responding to increased demand from supplement brands seeking its world-leading testing, inspection and certification (TIC) services through Amazon Seller Central.

The e-commerce giant requires all dietary supplements sold on its platform to undergo third-party verification through an approved third-party TIC provider, such as SGS, to demonstrate compliance with requirements covering product safety, quality and label accuracy.

These services are fulfilled by SGS Nutrasource, an SGS affiliate with specialized expertise across clinical research, regulatory strategy, claims substantiation, product testing and certification.

SGS Nutrasource now supports an increasing number of sellers to navigate Amazon’s verification process – from documentation and testing to review and submission. Through Amazon Seller Central, the dietary supplement specialist can submit compliance documentation directly to Amazon, reducing administrative burden on sellers and streamlining approval workflows.

In addition, with Amazon typically allowing limited timelines for compliance, SGS Nutrasource has introduced an accelerated service model, with verification reviews typically completed within approximately 5 to 7 business days following receipt of all required documentation and final laboratory test results.

Josh Baisley, SGS Nutrasource, said: “Dietary supplement sellers are operating in a marketplace where compliance expectations continue to evolve, especially across major retail platforms. As brands adjust to the new compliance landscape, we are seeing an increasing number selecting SGS through Amazon Seller Central and benefiting from our team’s unparalleled expertise and experience.”

Beyond Amazon verification, SGS Nutrasource provides a broader service ecosystem for dietary supplement brands, including US FDA and Health Canada regulatory support, label review, claims substantiation, clinical trial services, product quality testing and third-party certification programs. This integrated model allows brands to address immediate marketplace compliance needs while strengthening long-term product quality, market access and consumer trust.

Josh added: “Amazon verification may be the immediate need, but it often connects to broader questions around claims, labels, substantiation, manufacturing documentation and regulatory readiness. That is where SGS Nutrasource brings a distinct advantage. Our team understands the full supplement product journey, from clinical evidence and regulatory strategy to testing, certification and market positioning.”

Support through the Amazon compliance process

The updated Amazon policy requires sellers to demonstrate that dietary supplement products are:

• - Manufactured in facilities compliant with current good manufacturing practices (cGMP)
• - Supported by validated product testing and certificates of analysis (CoAs)
• - Accurately labelled, with declared ingredients matching product contents

Verification, which must be conducted through an approved third-party provider with submissions managed via Amazon Seller Central, is particularly relevant for supplement categories prioritized under Amazon’s dietary supplement policy, including weight management, bodybuilding and sports nutrition, joint health and sexual enhancement products. SGS also supports verification of other Amazon categories, including OTC and skin lightening products. 

Charlie Estes, CEO of Vox Nutrition, said: "With timelines tightening and customer and consumer expectations continuing to grow, the dedicated team at SGS Nutrasource and their collaboration with Vox Nutrition have been vital to ensuring we meet Amazon requirements, maintain listings and compete effectively in an increasingly regulated e-commerce environment." 

Why choose dietary supplement verification from SGS?

• Ensure GMP compliance – confirm supplements are manufactured in facilities that meet U.S. FDA cGMP (21 CFR 111/117) or equivalent standards
• Verify product safety – test for harmful contaminants and undeclared active pharmaceuticals to protect consumers and safeguard brands
• Confirm label accuracy – validate that product labels match ingredient content and contain no illegal or disease claims
• Seamless Amazon Seller Central integration – full process guidance from testing to final reporting
• Protect high-risk categories – specialized support for categories prioritized by Amazon: sexual enhancement; weight management; bodybuilding and sports nutrition