Sephora launches 'Perfect Shade' campaign in Asia

Highlighting Sephora's industry-leading range of over 1,500 foundation shades, 'The Perfect Shade For You' aims to empower individuals to discover and celebrate their unique identities through makeup as a tool for self-expression.

"At Sephora, we believe beauty is inherently diverse and everyone possesses a unique beauty worth celebrating," said Jenny Cheah, Managing Director, Southeast Asia, Oceania & India. "In today's context where consumers increasingly demand authenticity and personalization, especially in a region as culturally rich as ours, it'll be remiss if we confine beauty to a narrow definition. With 'The Perfect Shade For You', we're investing in a future where every individual in Asia Pacific feels seen, represented, and empowered to embrace their unique beauty. We believe this initiative will drive meaningful conversations and change in the beauty industry and set a new standard for inclusivity."

In partnership with creative agency, Virtue Asia, the campaign provides an intimate, behind-the-scenes glimpse featuring a diverse cast of individuals from across Asia Pacific. This inclusive representation spans a wide range of cultures, ages, and backgrounds from the region and encompasses a broad spectrum of skin tones, body types, and hair textures. Regional Sephora Squad members also shared their stories on the liberation and impact of finding their own perfect shade. By embracing and showcasing this diversity, free from hiding or retouching imperfections, the campaign empowers audiences to explore the true meaning of 'the perfect shade' as a uniquely personal celebration of their own beauty.

'The Perfect Shade For You' is now live across Sephora stores, social media channels, and digital platforms in nine key markets – Australia, Mainland China, Hong Kong SAR, India, Malaysia, New  Zealand, Philippines, Singapore, and Thailand and will be rolled out in Indonesia from 7 August.