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With onging developments in the beauty and personal care space, compliance is becoming a tall order. Manufacturers, especially SMEs in Indonesia have to wrestle with the country’s evolving standards and increasing demand for scientific validation. They must coordinate across different agencies that don’t always update in sync or share harmonized standards. Therefore putting into practice a system of safety protocols, ingredient restrictions, and claim substantiation that govern the entire product development cycles, can become a challenge for them.
The Badan Pengawas Obat dan Makanan (BPOM), or the Indonesian Food and Drug Control Agency is the central reference point for regulatory compliance, and sets the standards for safety-compliant ingredient use, quality and manufacturing standards, clear and truthful product labeling, and evidence-based marketing claims for cosmetics and personal care. Brands must ensure they are one with BPOM’s stringent product registration and safety protocols while also anticipating the expansion of frameworks of the Standar Nasional Indonesi (Indonesian National Standard) under Badan Standardisasi Nasional (National Standardization Agency of Indonesia).
(Photo Guillermo Jimenez I Dreamstime.com)
Claims substantiation adds another layer of complexity, often requiring clinical data, third-party testing, and documentation that smaller players may struggle to access. The result is a regulatory environment that demands both agility and deep technical resources, especially for brands aiming to scale or export.
In ingredients alone, Indonesia’s approved lists and restrictions often diverge from those outlined in the ASEAN Cosmetic Directive or EU standards. While harmonization efforts are underway, there are challenges in alignment, and regulatory updates tend to be gradual and fragmented.
For smaller manufacturers, limited access to accredited laboratories, as well as approval processes, and the burden of maintaining audit-ready documentation are often cited as the challenges. The cost of substantiating product claims adds further pressure, making full compliance difficult to scale for SMEs.
To address the growing interest in BPOM regulatory guidance, the 2025 ASEAN Personal Care Technology Summit organized by Ringier Events has included a session tailored for companies operating in Indonesia.
SGS, a leading testing, inspection, and certification company, will be among invited to speak on this topic, with Mr. Toto Waluyadi, Head of Indonesia’s Food and Cosmetic Laboratory and member of the Indonesia National Standardization Body (BSN) and Dr. Lily Jiang, Global Head of Cosmetics & Personal Care at SGS, will be presenting on Cosmetics Regulations & Claims Substantiation: Ensuring Compliance and Credible Claims for Market Success.
Their session will explore:
- Updates to Indonesia’s BPOM cosmetic regulations
- Global regulatory frameworks impacting product development and market access
- Case studies demonstrating evidence-based claims validation
Mr. Toto Waluyadi, Head of Indonesia’s Food and Cosmetic Laboratory and member of the Indonesia National Standardization Body (BSN) and Dr. Lily Jiang, Global Head of Cosmetics & Personal Care, SGS
Mr. Waluyadi manages the Indonesia Food and Cosmetic Laboratory, where he oversees the establishment of quality performance standards and ensures smooth daily operations. With 21 years of experience conducting complex laboratory tests using specialized instruments and equipment, he delivers high levels of accuracy and precision. His expertise spans organic and inorganic chemistry, product quality and stability testing, and regulatory compliance, making him a trusted figure in the region’s analytical landscape.
Since 2023, Mr. Waluyadi has served on technical committees under BSN (Indonesia’s National Standardization Body), contributing to the formulation and development of Indonesia’s National Standards (SNI) for cosmetics and household products.
Dr. Jiang leads SGS’s Global Cosmetics & Personal Care division, guiding innovation and quality across international markets. She holds a PhD in Biology from the California Institute of Technology and previously served as a faculty member at UT Southwestern Medical Center.
Since 2012, she has been actively involved in clinical research of cosmetics and dermatology field and her work has been published in peer-reviewed journals and presented at society and international conferences. She leads the SGS network to provide the best solutions and high-quality testing services to all clients in the cosmetics industry. She also directs a global network committed to delivering high-performance testing services and tailored solutions for clients in the cosmetics industry to ensure safety, efficacy, and market readiness at every stage.
SGS has been helping brands meet requirements by providing end-to-end support across formulation analysis, safety validation, and regulatory consulting. They provide an integrated suite of analytical testing, safety and efficacy assessments, clinical studies, certification, and regulatory consulting tailored to the cosmetic and personal care industry.
The agenda of this conference is designed for R&D leaders, formulators, brand owners, and regulatory professionals, seeking to stay ahead of industry trends. The presentation will be a highlight for anyone involved in product development, safety validation, or market strategy.
The conference takes place from December 4–5, 2025 at the JS Luwansa Hotel, Jakarta, Indonesia.
For registration and event details, scan the QR code below or contact the organizers directly.
2025 ASEAN Personal Care Technology Summit
Date: December 4- 5, 2025
Venue: JS Luwansa Hotel & Convention Center, Jakarta
For more information, visit https://event.industrysourcing.com/forum/20541
SEA Conference Manager:
Ms. Kathryn Gerardino-Elagio
Tel. +63 917 626 1905
Email. Kathryn@ringiertrade.com
SEA Events Planner:
Ms. Beng Tan-Guerrero
Tel. +63-9686813465
Email. bengtan@ringiertrade.com