The Estée Lauder Companies to acquire shares in Indian beauty brand

The Estée Lauder Companies Inc. will acquire the remaining interests in Forest Essentials, the Indian beauty brand grounded in the science of modern Luxurious Ayurveda. 

ELC first invested in Forest Essentials in 2008, helping the brand establish itself as a pioneer in luxury Ayurveda. Over the years, Forest Essentials has become a leading name in India, blending traditional Ayurvedic principles with modern beauty standards to create products that resonate with consumers seeking natural, premium formulations.

The ELC’s announcement reflects its strong confidence in Forest Essentials’ highly trusted brand equity, its vertically integrated capabilities, and its sustainability ethos. The transaction is expected to close in the second half of calendar year 2026 and follows The Estée Lauder Companies’ minority investment in Forest Essentials, initially made in 2008 and increased to 49% in 2020.

This new phase of collaboration focuses on expanding Forest Essentials’ footprint both within India and internationally. The strategy emphasizes scaling distribution, strengthening brand equity, and exploring fresh opportunities in global markets, while remaining true to the brand’s Ayurvedic heritage. Leadership from both companies highlighted the success of their partnership to date, noting how ELC’s support has enabled Forest Essentials to grow from a niche player into a recognized luxury brand.

The partnership is expected to leverage ELC’s global expertise and Forest Essentials’ unique positioning to capture rising demand for authentic, natural beauty products. The announcement signals confidence in the continued relevance of Ayurveda in the luxury segment and positions Forest Essentials for broader international recognition.