Vietnam’s beauty boom: 600+ exhibitors power up Vietbeauty & Cosmobeauté 2025

From July 24 to 26, 2025, the Saigon Exhibition and Convention Center (SECC) will once again become the venue for Vietnam’s beauty industry as it welcomes the grand return of Vietbeauty & Cosmobeauté Vietnam 2025. Featuring over 600 exhibitors from 24 countries and territories, the exhibition is not only a large-scale B2B exhibition platform but also a strategic gateway to propel Vietnamese beauty businesses onto the international stage.

Exhibition booths showcase beauty brands from various countries (Photo from Vietbeauty & Cosmobeauté Vietnam 2024)

Spanning 17,600sqm, Vietbeauty & Cosmobeauté Vietnam 2025 solidifies its role as the leading hub for top-tier beauty brands. The event unites over 3,000 brands from 24 countries and territories, including Korea, Japan, Singapore, Poland, Vietnam, Thailand, China, the United States, France, Italy, Taiwan... Its exhibition sectors cover the entire beauty supply chain, from raw materials and manufacturing to finished products, specialized equipment, and treatment products for hair salons, nail studios, spas, aesthetic clinics, and advanced medical devices for cosmetic procedures.

Tailored for businesses seeking trade connections, the B2B Buyer Program fosters direct engagement between exhibitors and local and international distributors, boosting trade efficiency. Additionally, the new Mekong Delta Business Tour expands international beauty market access to nearby provinces, opening new opportunities for regional growth."

Businesses connect and network at Vietbeauty & Cosmobeauté Vietnam 2024. (Photo from Vietbeauty & Cosmobeauté 2024)

Beyond product showcases, Vietbeauty & Cosmobeauté Vietnam 2025 offers a comprehensive industry journey through a series of professional conferences Beauté Talks, live demos and professional skill showcases, perfume-making workshops, and various engaging side activities, reaffirming its pivotal role within the global beauty ecosystem.

Speakers share insights at a specialized conference within the exhibition framework, attracting a large audience. (Photo from Vietbeauty & Cosmobeauté Vietnam 2024)

The 2025 conference program highlights key topics:  raw materials from clean agriculture to the Cosmetic Pharmaceutical Industry; anti-aging and cosmetic skin technology, e-commerce trends, retail chains, and AI applications in the modern beauty industry, Integration and Competitiveness: Unity, Innovation, and Sustainable Development in the ASEAN Beauty Market.

According to Statista, Vietnam’s beauty and personal care market is expected to reach approximately USD 2.74 billion by 2025, with a projected compound annual growth rate (CAGR) of 3.26% from 2025 to 2029. Key drivers behind this growth include the rising middle class, increasing demand for beauty and self-care, the influence of K-beauty, social media trends, and the growing habit of online shopping and livestream-based purchasing.

With its global scale, diverse supply chain sectors, in-depth conferences, and engaging side activities, Vietbeauty & Cosmobeauté Vietnam 2025 is an essential trade show for professionals, manufacturers, distributors, retailers, researchers, and enthusiasts in the beauty industry. Alongside Beautycare Plus 2025, a specialized exhibition focusing on raw ingredients, fragrances, production technology, packaging solutions, and OEM/ODM manufacturing, Vietbeauty & Cosmobeauté Vietnam 2025 unlocks new opportunities in the beauty sector.

Register online: VIETBEAUTY & COSMOBEAUTE VIETNAM 

Date: July 24 – 26, 2025

Time: 9:00 AM – 5:00 PM

Venue: Hall A+B, Saigon Exhibition & Convention Center (SECC), 799 Nguyen Van Linh, District 7, Ho Chi Minh City, Vietnam

Website: https://www.vietbeautyshow.com/.

Contact: Emily Phạm | 0987638961 | phuong.pham@informa.com