Yale appoints material handling solutions distributor in the Philippines

Yale Lift Truck Technologies has appointed LifTrak Material Handling as its distributor in the Philippines, expanding access to Yale® material handling solutions and strengthening customer support throughout country. This partnership comes at a time of strong growth in logistics, warehousing, manufacturing, and related sectors, which is driving the demand for reliable, flexible material handling equipment. It also reflects the company’s strategy of working with distributors that blend technical expertise with deep local market knowledge, reinforcing its broader network expansion across Asia Pacific.

Yale selected LifTrak for its proven record in delivering integrated industrial and storage solutions, and its national footprint. The distributor’s combination of market insight, service infrastructure, and technical capability positions it to meet the operational needs of businesses in high-demand sectors.

“LifTrak brings a combination of market understanding, service infrastructure, and technical capability that aligns well with our approach to supporting customers in the Philippines,” said Kevin Chng, Asia Business Director, Asia at Yale. “Their local presence and focus on service continuity provide a strong foundation as we look to expand our engagement in high-growth sectors such as logistics, retail, and e-commerce.”

Enhanced value for customers

Through this collaboration, LifTrak now offers a wider selection of Yale equipment, including warehouse trucks, electric models, and high-capacity forklifts. The expanded portfolio also addresses the country’s growing interest in rental solutions, giving customers greater flexibility in managing their fleets.

The combination of Yale solutions and LifTrak service network further strengthens operational support for businesses across multiple industries.

Dana Ferrer, General Manager at LifTrak, commented, “Yale is widely recognized for engineering quality and durability that mirrors our own standards. This partnership allows us to broaden our offering while continuing to provide responsive service and support that customers in the Philippines rely on.”

LifTrak operates a hub-and-spoke model, with centers in Metro Manila, Cebu, and Davao, extending the reach of Yale across the archipelago. This structure helps provide faster access to parts and technical support, while ongoing investments in technician development and operator training reinforce consistent service standards.

Looking ahead, both companies view the partnership as a long-term collaboration focused on supporting customers who are expanding in fast-growing sectors to adopt advanced internal combustion and electric equipment and fleet management technologies where operationally relevant.