Aasted expands in the Middle East

CHOCOLATE, bakery, and confectionery production solutions company Aasted is expanding its operations of its office in Turkey, which will now also supply to the Middle East. This comes after great success over the last three and a half years opened in the Turkish market, and Aasted Turkey will now be Aasted Middle East & Turkey.

Aasted Middle East & Turkey’s central location provides Aasted the necessary accessibility to customers further east for increased communication and service. The office is managed by qualified and dedicated employees, all of whom excel in customer service.

The operating team in Turkey consists of native Turkish and Arabic speakers, who are more than capable to directly handle all contacts with Middle Eastern customers. Furthermore, Aasted Middle East & Turkey works closely with headquarter in Denmark to coordinate visits to our well known Technology Center.

Aasted Middle East & Turkey is a great example of our expanding international business and partnerships worldwide. We are proud of the office for the recent business expansion, combined with continuous high quality customer service.

Sabit Caglar, general manager – Aasted Middle East & Turkey (shown here), and Fehmi Balci, area sales manager, say the following about the expansion: “The Middle East market conditions are bearing a lot of similarities to the Turkish market in our field of activity, fast growth, improving and demanding higher product qualities plus the very similar cultural values. We, as Aasted Middle East & Turkey, are serving our customers through our own office since 3,5 years and would like to share the experience we have on the Turkish market with the producers in Middle East. We will do our utmost best, thanks to our well known and very well organized representative, to increase the awareness of Aasted all over, and to create close relationships with the customer on bilateral reliability and trustfulness. We will repeatedly point out that we, as Aasted, are very assertive on bakery and confectionery and not only on chocolate applications. Furthermore, we will insistently explain to the customers that our main goal is to be solution partner with the customers. Considering our geographical location advantage we will be closer to the customers and we’ll therefore be able to give faster services on both sales and after sales activities.”