AFBA to eliminate trade barriers

Source： Release Date：2013-04-24 273

Food & Beverage

At the launch of ASEAN Food and Beverage Alliance, members vowed to improve the region’s food manufacturing industry by removing barriers to trade and harmonising food standards.

The ASEAN Food and Beverage Alliance (AFBA), on its launch on April 18, vowed to remove barriers to trade and work on having common food standards in the region, whose food industry employs nearly four million.

“AFBA has been established to work alongside the public sector and other key stakeholders to help remove technical barriers to trade and promote a collaborative approach to achieving sustainable growth in the food sector for the benefit of small, medium and large enterprises and their consumers in ASEAN markets,” said AFBA chairman for Singapore, Mr Sunny Koh.

The launch, attended by ASEAN officials and food and beverage experts, had presentations from various key executives, including Pushpanathan Sundram, managing director of EAS and principal advisor to AFBA, Roy Sparringa, chairman of the ASEAN Prepared Foodstuff Product Working Group (PFPWG), and Sulaimah Mahmood, Senior Economic Official’s Meeting (SEOM) leader for Singapore and ASEAN division director, Ministry of Trade and Industry.

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