Aging Asia to boost probiotics market

A projected rise in the number of the elderly in Asia Pacific is expected to widen the market for probiotic cultures, says Frost & Sullivan (www.food.frost.com). Its report, "Strategic Analysis of the Asia-Pacific Probiotic Cultures Market", estimates this market to reach USD 522.8 million in 2018.

"The projection of probiotic fortified foods as a solution to improve gut health and enhance immune system will go a long way in driving the market, especially since the aging population is expected to increase in the next 20 years," said senior research analyst Nandhini Rajagopal.

"The importance of developing customised probiotic strains for specific applications and the clear advantage of consuming probiotic fortified foods should be communicated to end users," notes Rajagopal. If you are interested in more information on this study, please e-mail Donna Jeremiah, Corporate Communications, at djeremiah@frost.com.