Al Rawabi Dairy plans $200m expansion

ONE of the GCC's leading producers of dairy products and fresh juices, Al Rawabi Dairy Company, has announced an investment of $200m as part of its ongoing expansion plans. The dairy company, which currently serves Dubai, Abu  Dhabi, Sharjah, Al Ain, the Northern Emirates, Qatar and Oman, plans to extend its regional footprint to Bahrain and Kuwait, where it will replicate  the business model it successfully runs in the UAE.

Al Rawabi Dairy, which is also looking to invest a further $100m this year to  further augment its milk production and processing capacity, said the company is constantly investing in new technology to maintain the best quality products.

"This year, we plan to expand our existing facilities with the addition of a  world class milking parlour, yard and cooling system. We are also looking to  increase the number of our cows to a total of 10,000 from the current count of 7000 by 2012," said Dr Ahmed Eltigani Abdul Rahim, general manager, Al Rawabi Dairy.

Over the last two decades, Al Rawabi has grown to become one of the leading producers of milk products in the region Al Rawabi Dairy plans $200m expansion with more than a third of its domestic market. The company's success has been largely driven by its focus on quality, innovation and freshness. "Our dairy farm and processing plant are located next to each other; so getting the milk from cows to the processing plants takes only minutes which gives us the unique advantage of delivering farm-fresh dairy products to consumers on a daily basis," Dr Eltijani added. Al Rawabi was listed amongst the strongest 40 brands in the Arab world by Forbes magazine.  The company has achieved all of the top quality benchmarks including the ISO 22000 HACCP Food Safety Management System.