Alokozay to bottle for PepsiCo in Afghanistan

 FOOD and beverage giant PepsiCo signed an exclusive bottling appointment (EBA) with the Alokozay Group to manufacture and distribute a broad range of PepsiCo beverages in Afghanistan. As part of the agreement, a $60m beverage plant will be set up in Kabul that is expected to be in operation in March 2012.
As part of the EBA, the plant will not only manufacture and distribute famous PepsiCo brands such as Pepsi Cola, Diet Pepsi, 7-UP, Mirinda and Mountain Dew, but will also enter the significant categories of energy drinks and bottled water by introducing PepsiCo brands, such as Sting and Aquafina.
The Alokozay Group, a consumer goods distribution and marketing company headquartered in Dubai, already has a strong presence in Afghanistan in the FMCG category.
The EBA was signed by Alokozay Group chairman Abdul Rehman Alokozayand presented to Saad Abdul – Latif, CEO for PepsiCo Asia, Middle East and Africa at a ceremony held at the Armani Hotel, Burj Khalifa, Dubai. The signing took place in the presence of Afghan Commerce and Industries Minister, Dr. Anwar-ul-Haq Ahadi, Afghan Ambassador to the UAE Najeebullah Mojadidi, and US Consul General in UAE Just in Siberell.
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