Amira Nature launches organic range at Gulfood

AMIRA Nature Foods Ltd (NYSE Listed: ANFI) is offering its organic food range at Gulfood 2015. The company’s portfolio includes Amira Basmati Rice, Brown Basmati Rice, Kidney Beans, Chick Peas, Whole Wheat Flour as well as Brown Chana and Tur Dal.

The company has chosen Gulfood 2015 to announce its expansion in the Middle East for its new organic products, said Karan A. Chanana, chairman of The Amira Group.

“For 100 years and across four generations of the family business, we have been supporting India’s traditional farming communities. By venturing into the organic food business, we are further strengthening our commitment and responsibility towards consumers, farmers and the environment,” he said. “The Middle East remains a key market for us and making this announcement here is significant because it underscores our commitment to providing the best food products in the region,” he added.

The range has a longer shelf life and is said to taste better than non-organic food. The health benefits of organic food are also countless, including boosting immunity, improving the health of one’s heart, reducing the risk of cancer and supporting one’s digestive system.

Amira’s organic rice farming projects are located in the Terai region of India, known for its low lying area, soil quality, agro climatic conditions and proximity to the pure irrigation water of the Ganges. The company is also looking to start other organic projects such as spices in Sikkim, lentils and beans in the Bhilwara region of Rajasthan, Kesar mangoes in Gujarat and cashews in the tribal belts of Orissa.