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DUBAI, United Arab Emirates – Amira Nature Foods Ltd, a global provider of packaged Indian specialty rice, aims to profit from the growing market for organic packaged foods. The company, which was established in 1915, set up the Amira Organic business division, to be headed by Ajay Katyal, as president.
Mr Katyal has been in the organic and agribusiness for 23 years, and his experience spans creating and managing business units, from field coordination with farmers on quality testing and certifications, to the development of sales and distribution systems for the international market. He reports directly to Karan A. Chanana, the company’s chairman and CEO.
“We welcome Ajay to our team and believe his extensive strength in building organic packaged food businesses, from coordination with the farmers to the consumers’ table, will help to further increase sales and margins long-term as we leverage our existing India and international distribution network with our organic value added Amira brand products,” stated Karan A. Chanana. “Similar to the demand for rice, the demand for organic packaged foods continues to grow globally and we believe Amira is well positioned to take advantage of these future growth opportunities as we increasingly provide a broader assortment of value added food products to serve the international market’s consumer preferences and local tastes.”
Headquartered in Dubai, Amira has evolved into a leading global provider of packaged Indian specialty rice, with sales in over 40 countries today. It sells Basmati rice, premium long-grain rice grown only in certain regions of the Indian sub-continent, under their flagship Amira brand as well as under other third party brands. Amira sells its products primarily in emerging markets through a broad distribution network. Amira’s headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, the United Kingdom, and the United States. (Photo of Basmati rice courtesy of Wikipedia)