Amway reformulates hair care line with its patented technology

Amway has revamped its Satinique line of hair care products with a patented technology creating products that make hair strong, resilient, shiny and energized. The line features patented “Enerjuve” technology, billed as a positively charged technology that combines strengthening lipids, reinforcing creatine, and smoothing 18-MEA in a complex that works to correct the negative charge found in damaged hair. It penetrates the hair follicle, selectively binds to damaged strands, and rebuilds weak spots to repair and revitalize from the inside out, said the direct seller.   

“Amway’s deep commitment to scientific innovation elevates Satinique to be among the best hair care brands on the market,” explains Maud Pansing, VP global beauty. “We’ve raised the bar in the category with technology and performance in the formulations that truly make a difference to the health of hair.” 

The Satinique line incorporates botanicals that are known for their natural benefits delivering highly specific advantages from each of the shampoos, conditioners and treatment products. Ingredients like kukui seed oil, macadamia nut oil, pomegranate extract and borage oil play key roles in customizing each formula.