Anterra to focus on supply chain investments

AMSTERDAM – Anterra Capital is pleased to announce the launch of its new growth capital fund investing in innovative companies that will make the food and agriculture supply chain safer, more efficient and more sustainable.

Anterra has been formed following the spin-out of Rabobank’s proprietary venture capital investment team, Rabo Ventures.  Rabobank will remain a cornerstone investor in Anterra alongside incoming investor Moonray Investors, the proprietary investment arm of FIL Limited, the parent company of Fidelity Worldwide Investment.

As its debut investment, Anterra has selected Food Freshness Technology Holdings (FFT), a UK leader in food preservation.  By reducing ambient ethylene levels, It’sFresh! Technology from FFT, radically slows the ripening and decay of fresh fruit, vegetables and flowers in the supply chain, reducing waste and assuring consumer product quality. 

Available in the form of a simple pad easily inserted into fresh produce packaging, It’sFresh! is the only ethylene reduction technology that can be used along the whole supply chain from grower to consumer.  Existing retail client usage demonstrates that It’sFresh! typically reduces in-store, fresh produce waste by 50% and adds at least two days to product life.

Peter Sugarman, chairman of FFT, said the company is delighted that Anterra Capital has chosen to invest in It’sFresh! Technology, which has tremendous opportunities to reduce waste, improve food security and sustainability and provide consumers with fresher fruit in both the developed and developing worlds.

“For example if all UK supermarkets used It’sFresh! technology, we calculate they could avoid wasting over 13,500,000 packs of tomatoes and almost 19,500,000 punnets of strawberries every year. In each case that’s a saving of almost 7,000 metric tonnes, an equivalent mass to the Eiffel Tower—and in only two of the many fresh produce categories, in one country,” Mr Sugarman said.

Adam Anders, managing partner at Anterra, said:  “The food industry is increasingly seeking out new technologies to solve its growing issues.  FFT is a prime example of an innovative company that has the potential to transform the global food supply chain.  Rabobank's F&A knowledge base and network, combined with the global investment experience of Moonray, give Anterra a unique perspective and edge in supporting the growth of companies like FFT.  We are excited to be supporting FFT in the global commercialisation of It’sFresh and look forward to announcing additional investments soon.”Air Max 90 Ultra Moire