Anticipation racks up ahead of Cosmoprof CBE ASEAN 2023

Excitement is growing throughout the international beauty industry ahead of the second edition of Cosmoprof CBE ASEAN. The B2B event, organised by BolognaFiere, Informa Markets, and China Beauty Expo (CBE), will be held from 14 to 16 September 2023. Designed to meet the needs of the fast-growing beauty market in South-East Asia, it is expected to gather top players and experts representing all sectors, beauty supply chain to branded finished products.

Building on the success of the first edition in 2022, last year event welcomed 8,216 visitors from 46 countries and regions and 500 exhibitors and brands, the 2023 exhibition promises to be bigger and bolder. The new location, the Queen Sirikit National Convention Centre (QSNCC) in Bangkok, offers convenient access right in the middle of the city centre, and boasts a larger exhibition space of up to 17,000 sqm, ideal for highlighting the latest launches. 

More than 1,000 exhibitors and brands are expected, an expected 7 Country & Group Pavilions will showcase companies from core beauty destinations Korea, Thailand and China, as well as many others. So far, international responses have been overwhelmingly positive, more than half of the total exhibition area has already been sold to international brands and suppliers, thanks to the support from governments and trade associations inspiring enthusiastic participation and new business opportunities.

At Cosmoprof CBE ASEAN 2023, there will be an impactful representation of cosmetics supply chain with over 60% of total exhibitors, and around 40% representing finished product brands. This global industry overview, in view of the show’s varied and international companies, will attract over 12,000 attendees, while buyers from the ASEAN region will represent, above all, Thailand, Indonesia, Malaysia, Philippines, Vietnam, Singapore and also India. By virtue of the successful Cosmoprof-signature Buyer Program exhibitors and qualified buyers will be able to connect easily, while the Match&Meet platform will help them find the right peers and schedule meetings while on the show floor.

The special initiatives

To facilitate a more personalized visit of the show floor, this edition will present specific special areas. Beauty Made in Thailand, a new business formula to support Thai SMEs in international markets showcasing the best proposals from local growing brands to cutting-edge solutions. Medical Beauty, a project specifically designed for professional sector presenting what’s new and attractive for local consumer. Zoom on Beauty will offer to first-time international exhibitors tailor-made conditions to present their novelties to local stakeholders.

Not-to-be-missed the educational sessions of CosmoTalks, with round tables dedicated to macro-trends and topics for the beauty industry, and CosmoOnstage, with live demos and new treatments from professional experts and brands. Among the confirmed main partners, ACA - Asean Cosmetics Association, Asia Cosme Lab, BEAUTYSTREAMS, and Euromonitor International.

The 2023 edition will present also new initiatives, such as the first edition of World Massage Meeting organized in collaboration with EMA – European Massage Association, showing a connection between east and western cultures, from traditional Thai massage to innovative techniques.

To enrich the experience of professionals at Cosmoprof CBE ASEAN, an Eyelash Demonstration in collaboration with INCA and Ban8kok Beauty Academy and an exclusive NAILPRO ® Competitions ASIA-THAILAND 2023-2024 in partnership with WATC® and hosted by NAILHOLIC magazine, will be held on 16 September.

For online visiting registration, please click here.