APAC to become largest market for flavours and fragrances

THE MARKET for flavours and fragrances continued to grow in 2012 despite economic woes, according to the report, Global Flavor & Fragrance Market Report - 2013 Edition. Demand increased from the food and beverage, cosmetics, perfume, and household products industries, and was boosted by the growth in packaged food products as well as the readiness of consumers to try new flavours and fragrances. In the past year, suppliers have been aggressively seeking markets in Asia Pacific, Latin America and the Middle East & Africa. But APAC, with its rapidly expanding customer base, is expected to overtake strongest market, North America.