API brings Brand Enhancement product to Luxe Pack

API will introduce its Exceptional Brand Enhancement in focus at the Luxe Pack creative packaging trade event, which will open on October 21 in Monaco.

The brand enhancement specialist company will present its new Creative Services package and unveil its latest foil, laminate, and holographic products. Besides a new exhibition stand, the company will highlight new literature to demonstrate its capability in helping brand owners enhance their products.

High-impact packs on show include API’s latest Fresnel Lens PET Laminate, which combines the depth and kinetic focus of a lens with the print pack and design. This maximizes the impact of Fresnel or holographic films, and combines precision registration with API's in-house expertise and creative experience.

Leveraging on its in-depth knowledge of packaging and understanding of the latest trends, API helps to communicate brand values relevant to each product. It uses laminates, foils, and holographics to enhance, protect, and communicate these values and boost customers’ experience of a brand’s packaging.

The company's  Brand Enhancement Creative Services, which is inspired by trends in diverse industries such as premium drinks, tobacco, foods, and cosmetics, aims to help customers effective apply design trends, covering materials, and finishes to their product’s packaging.

Creative development manager David Peters said Creative Services will help relate a customer’s brand to the current and future market environments, which would then help the brand remain at the forefront of the latest themes emerging in packaging design.

"Taking into consideration factors such as in-store visibility, individual retail environments and shelf-presence and the knowledge of emerging packaging trends, enables us to provide the most effective pack enhancement for brands. During an informal meeting with either a potential or existing client we demonstrate the key trend drivers across their own industry as well as others for the following year, helping customers to understand how their brand fits into the predicted trend environment. We then look at the yearly-life-cycle of the brand and identify specific projects to work on.”