Sino Agro Food, Inc., a specialized investment company focused on protein food including seafood and cattle, said the APRAS aquaculture technology and the products of its former subsidiary, Tri-way Industries (TW), have received new media attention in China. Sino Agro Food, Inc. holds a 36.6% ownership interest of TW.
According to Solomon Lee, interim chairman of TW as well as chairman and CEO of Sino Agro Food, Inc., the press coverage aims to facilitate sell-through to consumers directly, through e-commerce, and from wholesale customers; consolidate and extend premium pricing, and potentially broaden the footprint of Capital Award's APRAS technology within China, and possibly into other Asian countries.
Recently a Zhongshan station aired the first in a series of news segments at TW's Aquaculture Farm 4, highlighting it as one of a select few facilities that meet the highest government standards for food safety and sanitation in the production of live seafood. The APRAS technology produces chemical-free seafood, allowing for premium pricing of this coveted product line, both domestically and internationally.
Guangdong's NanFang, a regional Chinese broadcast station aired a full edutainment program highlighting the APRAS technology, and including an interview with SIAF's Chief Scientific Officer, Dr Anthony Ostrowski. The show features celebrity chefs examining the indoor tanks and later sampling silver cod, jade perch, mandarin fish, tilapia, sleepy cod, and salt water prawns.
China's demand for healthy and sustainable seafood is rising fast
SIAF Chief Scientific Officer Dr Anthony Ostrowski adds, "The ocean supply of seafood has remained stagnant since the mid-1980s while the demand worldwide, and especially in China is increasing rapidly. In addition, as more and more Chinese enter the middle class, specific demand for safe and sustainably produced seafood is rising quickly. Aquafarm 4 is a large-scale model for technologically advanced indoor and environmentally friendly aquaculture production of safe, high-quality, and healthy seafood. The farm already enjoys a competitive advantage for freshness, owing to its valuable location adjacent to Hong Kong and Macau, bordering Shenzhen and Guangzhou to the north, within 100 miles of tens of millions of people.
"Longer term plans call for the Zhongshan facility to produce well over 100,000 metric tons of prawns and fish annually. Likewise, Tri-way is working toward an integrated set of facilities and processes to become vertically integrated with respect to life cycle — from its own selectively-bred broodstock and in-house hatchery seed supplies through grow-out and sale — of genetically and environmentally controlled, biosecure and, ultimately, internationally certified sustainable seafood."
These broadcasts as well as supporting material will be available shortly in the Tri-way section of Sino Agro Food's web site: http://www.sinoagrofood.com/content/AF4_2017
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