Arjuna launches potent Ashwagandha

SHODEN® is the highly bioactive extract of ashwagandha (Withania somnifera), standardised to contain more than 35% glycowithanolides—the most active components of ashwagandha. Also known as “Indian winter cherry” and “Indian ginseng,” it is one of the most important herbs used in traditional medicine in India.

Arjuna developed a new, proprietary method of purification, based on traditional Indian processes, that targets and removes only toxic alkaloids, while retaining the beneficial bioactive ones. “Results following tests of Shoden® in multiple trials at Arjuna’s R&D lab proved the ability of this gentle process to ensure a pure, safe-to-use ashwagandha,” says Benny Antony, PhD, Joint Managing Director for Arjuna.  Activity of each product batch is guaranteed tested and confirmed by in vivo testing.

Innova Market Insights reports +18% average annual growth for new product launches featuring ashwagandha as an ingredient (Global, CAGR 2013-2017). In 2017, 59% of all new product launches tracked with ashwagandha as an ingredient are supplements, while 13% of all new product launches tracked with ashwagandha are soft drinks, compared to just 4% in 2013. In 2017, 49% of all new product launches reported with ashwagandha as an ingredient featured an energy claim.