The Art and Success of the Blend

TAPAL Tea of Pakistan, with over 62 years of experience in the art of tea blending, has created an entire range of world-class brands. Three manufacturing facilities - two in Karachi and one in Raiwind - produce around 200 metric tons of finished products every day. Tapal blends and packages in all three locations. Today, Tapal is a brand people relate to, given its consistent quality and excellent range. During a recent interview, Mr. Haroon Rashid, general manager, Marketing, at Tapal Tea shared the company's aspirations, its growth trajectory and the way forward. What products and brands does Tapal Tea offer? Tapal has created a versatile range of tea brands that can be savoured in the morning, sipped at noon or relished at night. Some of the well-loved brands are: Tapal Danedar - The flagshipbrand of the company with its name becoming synonymous with Tapal's reputation as a market leader and innovator. Danedar blend was specially created to suit the local taste buds, combining a lively flavour with a rich colour and a distinct aroma making it a nationwide best seller. Its quality can be judged by the fact that a cup of Danedar tea today tastes exactly the same as it did 30 years ago. Tapal Family Mixture - Nurturedby three generations of the Tapal family; the brand that launched the success story of Tapal Tea, is a unique mix of leaf and dust teas. It combines the aroma and full-bodied flavour of a leaf tea with the strength and colour of dust tea, to create a true bestseller. Tapal Mezban - An undoubtedleader in the dust category. The finest quality dust is carefully selected for its quick liquoring characteristics and irresistible aroma, making Mezban the perfect cup of tea any time. In addition, just a small quantity of this quality blend is enough for several satisfying cups making it highly affordable Tapal has created a versatile range of tea brands that can be savoured in the morning, sipped at noon or relished at nigh Tapal Tezdum - The taste andidentity of Tezdum is deeply rooted in the culture and folklore of the Punjab province of Pakistan. A strong, robust blend, it appeals to the valour and bravery of the Punjabi people, and their penchant for strong taste and colour. Tezdum delivers good quality, strong tea that is rich in taste and colour at a very reasonable price. Shades of Green - Tapal became the first tea company in Pakistan to launch a range of flavoured green teas. Available in refreshing Jasmine, Lemon, and Cardamom flavours, Tapal Shades of Green is blended using the finest tealeaves and specially selected flavours, to create the perfect harmony of taste and aroma. A favourite amongst health-conscious people, this brand delivers a wealth of benefits. Other equally popular brands include Tapal Chenak, Tapal Danedar Tea Bags, Tapal Special and Gulbahar. Tapal Tea also pioneered Round Tea Bags, Ice Tea and Instant Tea formulation in Pakistan. Tea is a staple diet constituent for people in the region. How do you engage the customer to divert competition? Tapal Tea remains committed in providing the highest quality tea blends. This is one of the fundamental reasons why the best selling tea brands of Tapal have a fan base growing on a day-to-day basis. Clutter-breaking brand marketing measures have ensured a lot of conversion from competition. Direct interaction with the consumer, experiential brand building initiatives, and most importantly, speaking the language of the common man has brought in reliability in all engagement activities. How strong are the company's distribution networks? Tapal Tea operates with six state-of-the-art warehouses across the country. A comprehensive network of over 400 distributors is committed to ensure that every store in Pakistan carries Tapal Tea brands. Besides the local market, where is Tapal Tea available?Men Shoes - Originals