ASEANBeauty to debut in Bangkok in April 2015

BANGKOK – UBM Asia is tapping the vibrant Southeast Asian cosmetics market with the launch of ASEANbeauty, a premier beauty trade show for the region, in Bangkok in April 2015. This is the only international beauty trade event supported by the Thai Cosmetics Manufacturers Association.

ASEANbeauty where companies looking to expand in Southeast Asia will be able to build business network. They will also and gain industry insights at concurrent seminars and educational workshops to be held at the Bangkok International Trade & Exhibition Centre (BITEC) from 8-10 April 2015.

Thailand's beauty industry is growing, fuelled by a strong economy and increasingly sophisticated consumers, including the men's market which is proving to be particularly lucrative. With 70 million potential consumers, the market in Thailand for beauty and personal care products grew 8% in 2012. There are many opportunities for both international as well as domestic companies in this vibrant market, which values new and innovative products.

Ketmanee Lertkitcha, president of The Thai Cosmetic Manufacturers Association and supporting partner of ASEANbeauty, welcomes the event: "We are proud to support ASEAN beauty as the market is ready for a fair representing the Southeast Asia region. The event will be the best place not only to meet potential buyers and distributors, but also to observe trends and gather market intelligence," she said.

Southeast Asia is a strategic region, where economic growth and development is expected to exceed the global average. A wealth of natural resources, low-cost skilled labour and regional economic integration with the ASEAN Economic Community by 2015 have attracted businesses keen to explore the vibrant new domestic markets that are emerging in ASEAN countries.

"Visitors can expect to meet over 200 leading suppliers covering personal care, skin care, hair care, nail care including cosmetics, fragrances, raw ingredients, salon supplies, natural heath products, hair products, nails and accessories from Asia and countries around the world in a truly global marketplace," said M Gandhi, managing director, UBM ASEAN Business.