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ASHLAND Specialty Ingredients’s N-DurHanceTM A-1000 conditioning polymer has recently won at the 2015 China Personal Care & Cosmetics Innovation Awards (CPCIA), besting dozens for recognition in the “Functional Ingredient: Sensory Enhancing” category.
The conditioning polymer repairs damaged hair for longer periods and yields physicochemical properties normally found in virgin hair. It maintains conditioning efficacy even after five wash cycles as opposed to commercial conditioners that lose their efficacy after just one wash.
According to Michael Ling, technical service manager at Ashland Specialty Ingredients Asia Pacific, “N-DurHance A-1000 conditioning polymer meets consumers’ demand for an innovative and holistic hair care product that can visibly and perceptibly improve hair condition and hair beauty. It works differently than other technologies to deliver a uniform hydrophobic layer on the hair surface, resulting in consumer benefits that actually improve through the course of several wash cycles.”
The N-DurHance A-1000 conditioning polymer is a new acrylate-based homopolymer designed to bring an enduring dimension to hair repair and conditioning. It is highly substantive to hair, features no measurable build-up, and can improve consumer perception of web-comb and manageability.
David Popplewell, global marketing manager, hair care, Ashland Specialty Ingredients, noted that the N-DurHance A-1000 is the latest discovery for healthier, smoother, and more manageable hair.
“A large number of conditioning ingredients in the marketplace address dull, rough, difficult to comb hair, but none revert strands back to a hydrophobic state long enough to provide meaningful value for consumers. We are proud to receive the China Personal Care & Cosmetics Innovation Award. It reinforces our position of providing world-class personal care ingredients, and active research to innovative new product solutions.”
Ashland Specialty Ingredients, Greater China general manager William Zhao, “We are constantly evaluating opportunities to meet current and future local market demands and continually striving to drive innovation forward by combining our global and regional technical expertise and strong commitment to developing new products. We will continue to bring the latest technologies and solutions to our regional customers for them to win in the competitive and dynamic personal care marketplace.”
The 2015 China Personal Care & Cosmetics Innovation Award recognizes individuals and companies who have introduced new products, ideas, or technologies for efficient manufacturing, cost effectiveness, and user convenience. It is co-sponsored by Reed Sinopharm Exhibitions and Ringier Trade Media Limited.
The N-DurHance A-1000 was selected from products from more than 55 companies by a panel of industry experts.