Asia Fruit Logistica powers ahead

ASIA FRUIT LOGISTICA, which took place on 7-9 September at the HKCEC, attracted almost a third more visitors from across the world to Hong Kong last week, confirming its status as the must-attend trade event for the fresh fruit and vegetable business in Asia.Over 5,300 visitors (+28%) from 63 different countries attended the three-day event.

The majority of visitors were trade buyers representing leading importers and  retailers from across Asia's burgeoning consumer markets as well as from Europe, the Middle East and the US. Official survey results revealed that almost three-quarters of all visitors held leading management positions in their companies, and that more than 90% of them were involved in the purchasing and procurement decision-making process.

"We're delighted to see the very strong growth in the number of buyers and trade visitors who attended - and more importantly the continued high quality of these visitors," said Gérald Lamusse, managing director of event organiser Global Produce Events GmbH.

Some 332 companies from 33 different countries showcased their products and services at this year's show, marking increases of 9% and 10% respectively on last year's figures.Since it was first launched in 2007 with 116 exhibitors, Asia Fruit Logistica has seen its exhibitor numbers grow by 186 per cent.