Asia market seeks premium collagen

CONSUMERS of collagen are demanding products that are high in quality and also supported by scientific studies. This will be the key message from category leaders BioCell Technology at Vitafoods Asia (September 11-12 in Singapore).

Collagen is known as an ingredient in beauty products, and further benefits to joint health add to its appeal for the Asia’s consumers, for whom healthy aging is an increasingly important goal.

BioCell Collagen® is a highly bioavailable naturally occurring matrix of Hydrolyzed Type II collagen, chondroitin sulfate and hyaluronic acid whose benefits to joint health and skin beauty are backed by multiple human clinical studies.

In one study of 80 people the product was confirmed safe and effective and, compared to a placebo group, significantly promoted joint comfort and mobility. The results corroborated an earlier trial which found that it promoted joint comfort by as much as 40%.

Another study found that that daily ingestion of BioCell Collagen® for 12 weeks led to a 13% reduction in wrinkles and a 76% reduction in dryness and skin scaling.

An overview of this growing body of research will be presented at Vitafoods Asia by Dr Vincenzo Boldrini, Scientific Manager of Sochim International, a distributor for BioCell in [list countries].

Suhail Ishaq, President of BioCell, said: “BioCell Collagen is a unique and comprehensive nutraceutical solution for joint health, skin beauty and healthy aging. The Asian market is thriving, but as elsewhere, consumers are increasingly looking for clinically proven ingredients. Biocell is committed to quality and we’re proud that the benefits of our collagen are backed up by robust scientific evidence.”

BioCell Collagen® is available in a Halal version certified to Malaysian Standard 1500 (MS 1500) which is recognized globally as the most developed Halal certification program in the world and provides a benchmark for Halal schemes globally.