‘Steady’ seems to be the right word to describe last year’s performance of global household and personal care market. And, the same withAsia. According to Euromonitor, compared to 2012, the retail sales of household care sector in Asia Pacific increased 1.3% to nearly 40 billion USD, while the sales of personal care sector slipped 1.0% to over 129 billion USD in 2013. Then what future lies ahead? ‘Bright’ still can used to describe this market’s prospect, as a number of emerging economies are widely believed to hold great potentials such as China,India and Indonesia.
The following top Asian company list can help you get a rough idea of the Asian household and personal products industry.
| Company | Sales |
| Kao Japan? | $8.4 billion |
| Shiseido Japan? | $7.4 billion |
| Amore Pacific South Korea? | $3.5 billion |
| LG Household and Healthcare South Korea? | $3.3 billion |
| Lion Japan | $3.2 billion |
| Kosé Japan | $1.8 billion |
| Pola Orbis Japan | $1.9 billion |
| Fancl Japan | $810 million |
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