Avon's New Lipstick for pre-Valentine's Day

Avon's new Totally Kissable Lipstick, a timely pre-Valentine's Day launch, is a moisturizing formula infused with avocado and coconut oils, plus fruit enzymes. It is designed to "saturate lips in rich, moisturizing color," according to the brand, and it also has an appealing scent.

Avon claims the formula will instantly boost the lips' moisture levels by more than 100%, and the brand's own testing revealed that 96% of women who applied it say their lips felt softer and smoother.

The packaging for the 16-shade range is designed to attract attention. It looks chic, in silver with a faceted cap that catches the light.