Avure opens hotline for HPP customers

FRANKLIN, Tennesee, USA – European and Asian food manufacturers and processors who operate Avure high pressure processing (HPP) systems now have 24 X 7 access to Avure HPP Global Technical Service.

A dedicated phone hotline has been implemented for all European and Asian customers for quick response. In addition, a constantly monitored email system has been put into place for taking detailed information and less urgent requests for service assistance.

HPP is a non-thermal, all-natural pasteurisation process, used widely to increase safety, extend shelf life, improve the nutritional value of food and beverages, and process seafood such as oysters, lobster, and crab.

“Demand for HPP is growing exponentially, and along with that growth comes the increased number of HPP systems installed in food processing facilities around the world,” comments Dave Fuller, director of In-Service Support for Avure. “Our expansion of services transforms the existing Avure HPP support infrastructure into a truly global network,” Mr Fuller said.   

HPP production of beverages, such as wholesome juices, coconut water, and juice cleanses and purees, have seen a dramatic increase in Europe and Asia, reports Avure. Also, the application as a safety measure, or final kill step in packaged meats, has spawned a surge in HPP demand.

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