Award-winning sea salt flavouring

A WINNER of the SIAL Innovation Selection 2014, the Umami-Essence Sea Salt is once again a nominee for the Grand Prix SIAL Innovation 2014 (SIAL Innovation 2014 Awards). The natural flavour enhancer is a propriety liquid formula derived from tomato extract and pure salt from the Red Sea, and it is monosodium glutamate free.

The product was developed and produced by Israel-based Salt of the Earth, with support from the consulting firm, Practical Innovation. According to the company, the product has 30% less sodium compared to table salt.

“Many consumers seek solutions that will allow them to dramatically reduce sodium in their diet on a daily basis, while keeping the great taste of their food,” said Giorit Carmi, marketing manager, Salt of the Earth. “They don’t want to compromise on flavour, and Umami-Essence Sea Salt can help them easily achieve this goal.”

The savoury flavour of Umami-Essence Sea Salt makes it suitable for pizza, pasta and meat sauces, soups, salad dressings and vinaigrettes, and savoury cocktails, as well as seasoning for barbequed steak, roasted meat and ground beef.

“The Umami salt is a new addition to our innovative salt line,” notes Avi Freund, Export manager of Salt of the Earth. “We are excited to launch this innovative product in SIAL and gain international recognition, thanks to the SIAL Innovation Selection for 2014. “It will be marketed to leading retailers and marketers seeking innovative products with a healthier image.”

Visit the company at Hall 4, stand  #M020  at SIAL Paris which takes place from 19-23 October 2014 at Paris Nord Villepinte.