Axalta India launches new waterborne technology

Axalta Coating Systems launched its next generation waterborne basecoat Cromax Pro in India. Cromax Pro features advanced waterborne automotive coating technology that enhances productivity and helps to decrease the auto industry’s overall environmental footprint, facilitating the sustainable development of India’s automotive industry.

Cromax Pro also increases productivity in the refinish body shop. The launch of Cromax Pro reflects Axalta’s commitment to expand its business in India and demonstrates the company’s desire to continue to provide resources to help its customers improve their business.

As a waterborne coating, Cromax Pro produces lowered emissions of volatile organic compounds (VOCs) and satisfies European and North American environmental regulations. Two attributes of Cromax Pro enhance productivity. Cromax Pro uses a wet-on-wet application that can be applied more quickly than products that require a “flash” to dry between coats. The product’s high coverage formulation system requires only one and a half coats for full coverage which translates into faster refinish cycle time in the body shop. This innovative process enables body shops to coat vehicles quickly with excellent results.

As a high-technology coatings company backed by more than 145 years of product innovation, Axalta aims to deliver exciting colors and solutions to meet the challenges of a changing world in the refinish segment. Cromax Pro comes with a complete tint range and color formulas that are designed to offer excellent color accuracy for the most demanding refinishers. Available in Europe, North America and many countries in Asia, Cromax Pro strives to provide Indian body shops with a productive repair system that reliably delivers the right color on every vehicle, every time. Axalta’s customer-focused philosophy is further exemplified by its cutting-edge color tools, which provide customers with technology that offers fast and easy access to color formulas and perfect color match.