
DRINK brand Barbican supported development of Saudi Arabia's tourism sector by sponsoring the first-ever Saudi Excellence in Tourism Awards. Aujan Industries' non-alcoholic malt beverage is the sponsor of the "Best Traditional Food & Catering" category."We are proud to be working with the Saudi Commission for Tourism and Antiquities in its drive to build the quality of the tourism experience in Saudi Arabia. As a local brand with strong roots in the Kingdom, we are keen to nurture the growth of Saudi's F&B offering, which in turn supports the wider travel and tourism sectors," said Ahmed Shaboury, head of Brands, Aujan Industries."As the non-alcoholic beverage category is the fastest-growing beverage segment in Saudi Arabia, it is important for Barbican to give back to the community and play a role in the growth and development of restaurants and catering companies in the Kingdom," he added.
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