Bare for Men launches in the U.S.

As the first at-home wax strip kit created for men, Bare For Men has just launched in the U.S.. The popular hair removal system was designed and developed in Australia.

According to the brand, Bare For Men Wax Strips not only remove unwanted hair but also to nourish and protect male skin.The brand will also be launching a digital marketing campaign, "Get The Monkey Off Your Back" on its various social channels including YouTube, Facebook, Twitter, Pinterest and Instagram.

Global Industry Analysts, Inc. estimates the global male grooming products industry will generate $33 billion in revenue by 2015. Consumer market researcher Euromonitor estimates that the men's grooming category in the U.S. will reach $5.8 billion by 2016, with the men's toiletries category—which includes bath and shower, haircare and skincare products—expected to see 10 percent growth from its 2012 sales tally.
New Arrivals