BASF to co-host Design x Innovation event at CHINAPLAS 2016

At CHINAPLAS 2016, BASF will present its range  of new innovations emphasizing the power of high-performance materials in developing  high-performance designs. 

 

"Good product design has a role in addressing evolving customer needs, sustainability demands and regulatory requirements. Additionally, design plays an increasingly important role in the success of new products in the region, as it shapes the look, feel and perceived value. At CHINAPLAS 2016, we aim to bridge the gap between creative ideas, form and function to help our customers to bring great products to market," said Mr. Andy Postlethwaite, Senior Vice President, Performance Materials Asia Pacific, BASF. 

 

This will be the second time BASF is co-hosting the "Design x Innovation" event at CHINAPLAS.  The event will feature industry expert discussions at open forums and showcase new designs based on BASF's high-performance materials for mobility, sports and leisure, as well as building and living segments. 

 

CHINAPLAS 2016 will be held on April 25-28, 2016 at the Shanghai New International Expo Centre, Shanghai, China. The "Design x Innovation" event will be located at Hall N1, Booth B41.