BASF launches global construction brand in North America

BASF announced the North American launch of its new global brand, Master Builders Solutions?, for the construction industry. The global brand reflects BASF’s commitment to the construction industry and includes a wide range of construction chemical solutions previously sold under a variety of well-known specialty brands. It will be completely rolled-out worldwide by the end of the second quarter 2014. “With Master Builders Solutions, BASF combines its existing construction brands that have established a legacy of innovation, to create one globally recognized brand for its solutions to the construction industry,” said Dr Tilman Krauch, president of BASF’s Construction Chemicals division. The portfolio of products and services marketed under the Master Builders Solutions brand includes chemical solutions for new construction, maintenance, repair and renovation of buildings and for infrastructure. It spans product segments such as concrete admixtures, cement additives, chemical solutions for mining and tunnelling, sealants, waterproofing, concrete protection and repair products, grouts and performance flooring products. The range of products and services marketed under the Master Builders Solutions brand features a new, global naming system, helping BASF to support customers and partners with high quality and consistent products and services around the world. www.basf.com