BASF nutrition concepts to offer something extra

JAKARTA – BASF plans to introduce new nutrition concepts at Food Ingredients Asia (Fi Asia) 2014 in the Jakarta International Expo, to allow manufacturers to capture double-digit consumer demand growth.

Indonesian consumers expect value for money plus “something extra” in their foods, beverages and supplements, analysts have noted. To benefit from this growing sophistication and the projected 14% growth in functional food and beverage (Euromonitor, “Health and Wellness in Indonesia”, 2014), manufacturers must provide innovative health ingredients that leap further than just to support general well-being.

BASF Nutrition & Health helps manufacturers meet these requirements with a number of consumer food, beverage and dietary supplement concepts for manufacturers to leverage. They showcase the company’s unique ability to combine consumer insights and application know-how with a versatile and diverse ingredient portfolio.
“Asia is a dynamic market. We at BASF partner with our customers to meet the target consumers’ cultural and lifestyle requirements,” said Tina Low, director of Human Nutrition Asia Pacific.  “Food, beverage and dietary supplement manufacturers can benefit from our broad know-how and expertise.”

BASF will present these latest concepts will be presented at Booth C1, Exhibition Hall D2, of Fi Asia:
Light and silky cupcakes Reduce calorie density and improve shelf appeal with Spongolit? aerating emulsifier

Fruity chews with DHA Kids love treats. Parents love nutrition. Both are delighted with this brain-enhancing tasty chew.

Heart-shaped chewable capsules Eye-catching chewable format delivers the combination of Omega-3 and plant sterols to maintain a healthy cardiovascular system.

Slender strawberry smoothie This clinically proven CLA recipe, combined with other appearance-enhancing ingredients, is a perfect solution to meeting demand in Indonesia’s weight management category – growing at 15%, Euromonitor also reports.

Omega-3 mini capsules and Omega-3 double strength capsules Consumers can choose between taking fewer capsules or taking smaller capsules to meet their Omega-3 daily intake.

Belgian waffles for high tea An indulgence that is a healthier and superior crumb structure that bakers can make from a ready-mix format with improved dough stability.

Consumer insights and trends

BASF is also conducting two seminars during the Fi Asia in Jakarta.

Baking and Dessert Mixes, Overview and Trends Tadanobu Nishikawa, regional technical marketing, BASF Asia Pacific Human Nutrition, will introduce the latest trends for bakery and powder mixes and illustrate how manufacturers can capture opportunities.