Beauty Going Global

It is widely expected that Asia will be the dominant marketplace by 2015, with Western beauty companies not only investing in their business in market such as China, India and South Korea, but also finding inspiration in them to bring back to the West. At the same time, Asia players will take greater control of their own markets, while moving in on Western markets and brands, too.

Product showcased by leading market research company Mintel at last year's in-Cosmetics Asia presented the latest innovation from around the world. Here we review those skin care and color cosmetic products which hit the market with the latest technology, active ingredients and positioning claims, as well as eye-catching packaging.

Skin Care Category

Givenchy Le Soin Noir - Masque Dentelle

Brand: Givenchy Le Soin Noir
Company: Parfums Givenchy (France)
Price in local currency: 300.00, Price in US Dollars: 385.80

Product Description:
Givenchy Le Soin Noir Masque Dentelle is said to intertwine the performance of vital algae with the delicate intricacies of the finest lace. Inspired by haute couture, the 'unique' black lace mask featuring elegant floral motifs, is described as a masterpiece of refinement that is designed to fit the shape of the face as closely as possible. It is formulated with vital black algae sap concentrate, which helps defy the visible signs of ageing of the skin. The combination of the firming effect of the lace, positioning of motifs on strategic points and the properties of the vital black algae sap concentrate, is said to offer a maximum effect on cell communication and collagen recovery. It is claimed to adjust to face morphology to form a mechanical and biological "dual sheath" that boasts incredible restorative results.

Ingredients:
aqua (water), glycerin, methyl trimethicone, alcohol, butylene glycol,  pentylene  glycol,  dimethicone/vinyl  dimethicone crosspolymer, dimethicone, phenoxyethanol, jojoba oil PEG-150-esters, hydroxyethyl acrylates/sodium acryloyldimethyl taurate copolymer, avena sativa (oat) kernel extract, tocopheryl acetate, xanthan gum, parfum (fragrance), poloxamer 407, zea mays (corn) kernel extract,sodium citrate, sodium hyaluronate, hydrolyzed soy flour, cassia alata leaf extract, hydrolyzed soy protein, polysorbate 60, sorbitan isostearate, citric acid, C12-14 pareth-12, caprylic/ capric/succinic triglyceride, glycyrrhiza glabra (licorice) root extract, alpha-isomethyl ionone, benzyl salicylate, hibiscus esculentus fruit extract, citronellol, geraniol, plankton extract, linalool, sodium myristoyl glutamate, aluminum hydroxide, BHT, mica, CI 77499 (iron oxides), CI 77891 (titanium dioxide), 06692M 36 Happi Asia  March 2013 www.industrysourcing.com

Kaféllon - Cell Renew Snail BB Cream

Brand:Kaf ellon
Company: Kadilian Cosmetics (China)
Price in local currency: 139.00, Price in US Dollars: 21.97

Product description:
Kaf ellon Cell Renew Snail BB Cream is a multi-functional cream, featuring a smooth texture that contains snail secretion filtrate. It is said to softly blend with skin to whiten and nourish, conceal the appearance of imperfections, firm as well as leaving it smooth, tender, plump and flawless. The product is availabKobe 11 Mentality