Beauty Style: East Meets West

Source：Happi Asia Release Date：2013-05-01 685

Personal Care

The major driving force behind TCM-based Herborist's success is its award-winning packaging, which makes the brand distinctive from its rivals, both domestic and international ones.

Positioned as a brand integrating TCM into the latest fruits of modern biotechnology, Herborist is widely regarded as one of a few most successful Chinese brands and becoming well-known in Asia and Europe.

The concept of this skincare brand is not only reflected in its formulations, but also on the packages. The latest example is Herborist's Tai' Chi Radiant & Nutrient Essence, which has won a Bronze in Pentaward 2012.

Originated from Tai’ Chi beauty remedies, Tai' Chi Radiant & Nutrient Essence claims to make the skin restore and maintain its balance and nature with the essence of heaven and earth, as well as the prime of the sun and moon. It is made up of two complementary products, Radiant Sun Day Emulsion and Nutrient Moon Night Lotion representing Yang and Yin in Tai’ Chi principle respectively.

As a result, the packaging of this T’ai Chi Duo Day & Night care illustrates the principle of Yin and Yang. Its two balancing parts symbolize sun and moon, day and night, water flowers and land flowers respectively.

The latest launch from Herborist, T’ai Chi Whitening & Rejuvenating Essence, borrows another traditional element, Chinese painting frame, in its packaging.

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