beautyexpo & Cosmobeauté Malaysia reflect resilience of beauty sector

beautyexpo & Cosmobeauté Malaysia (BECBM) 2023 are taking place at the Kuala Lumpur Convention Centre (KLCC) from 27-30 September. Malaysia's largest and longest-running beauty trade show combined features global beauty trends and innovations. About 800 brands and 300 exhibitors from Malaysia, Korea, UAE, Hong Kong, mainland China, Taiwan, Japan, Vietnam, India, France, and Singapore are present. Currently some 10,000 visitors from 29 countries are expected.

The events are organised by Informa Markets, powered by Cosmoprof Asia, and endorsed by the Malaysia External Trade Development Corporation (MATRADE). Supporting associations include:  The Association of International Certified Aestheticians (AICA), the Federation of Asian Beauty Industry Association (FABIA), the International Beauty Industry Trade Association (IBITA), the Kuching Association of Beauty Therapy & Cosmetology (KABTAC), the Malaysian Hairdressing Association (MHA), the Malaysia Cosmetology Chamber of Commerce (PAMM), the Taiwan Federation of Women's Beauty Business Associations, the United Asian Hairdressers Association (UAHA), and the Yongin Industry Promotion Agency.  HealthLand is official wellness partner.

Gerard Leeuwenburgh, Country General Manager of Informa Markets Malaysia said: “The continuous growth of beautyexpo & Cosmobeauté Malaysia reflects the resilience and dynamism of the beauty sector in Malaysia and the wider region."

Aside from the lineup of seminars, the program of activities include the Ambassador of the Year Barber Competition presented by BaByliss PRO; The Mane Stage's Fabulous and Extravagant Hair Show, hosted by the Malaysian Hairdressing Association (MHA) & United Asian Hairdressers Association (UAHA), the Crowning Glory Awards Ceremony 2023; and the Beauty Vlog-Off Contest in collaboration with Sony Malaysia. The Luxe Beauty Gallery will unveil the 1st Inaugural Top Product Awards by Beauty Industry Leaders.