Beiersdorf has a new logo now

Beiersdorf AG, headquartered in Hamburg, has a new company logo. 

It's just the word, Beiersdorf, and it takes back the company's old font - smooth, rounded letters to evoke care and trust. It is described as a "clean, clear and future-oriented design." 

Beiersdorf had its most recent logo for the past 35 years, which was a word and image mark with the abbreviation BDF - and four dots that stood for the four divisions of the company – cosmed, medical, pharma and tesa. Today, the company is divided into just two business segments: Consumer and tesa. 

The new logo symbolizes the company’s focus on skin care, while also reflecting its roots - when pharmacist Paul C. Beiersdorf created the Nivea brand in 1882. 

And it's color? "Nivea blue" - creating a bond between the company and its strongest brand, Beiersdorf says.


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