A Body Hair Styling Brand by Gillette

Gillette is now launching a campaign for a body hair styling brand for men. It is intended to help men understand what women prefer in men's body hair. And Gillette says the right tool for the job is its Fusion ProGlide Styler.

“Body hair styling is a huge and growing category, and our research shows that it’s an area of concern for both men and women,” said John Grim, brand manager, Gillette. According to its research, 56% of men paying more attention to styling their body hair - and 69% say they listen to women's opinions on the matter.